The only way to do great work, 
is to love what you do !

ARC-TIC Iceland is a proudly Icelandic watch brand created by the same team behind the luxury timepieces of JS Watch co. Reykjavik. Designed and assembled in Iceland, ARC-TIC watches blend traditional craftsmanship with clean, stylish design and dependable quality—built to last and made to be worn every day.

Our focus is on making classic, high-quality watches with character—timepieces that reflect a strong sense of design, simplicity, and individuality. Whether paired with a leather strap or a steel bracelet, an ARC-TIC watch feels just as at home in a meeting as it does on a weekend getaway.

The brand takes its name from the Arctic Circle, which crosses through Iceland, combined with a playful nod to the “tick” of a watch movement. All of our watches are designed in Reykjavik and made in close collaboration with carefully selected manufacturers who meet strict standards for craftsmanship, environmental responsibility, and ethical production.

Our story is also one of creativity. When launching the brand in 2013, we introduced an astronaut to the streets of Reykjavik as a guerrilla marketing campaign—capturing attention across media and social platforms. The astronaut danced with tourists, joined protests, and even starred in a video that became a local sensation. It was a playful reminder that Iceland’s landscapes are so otherworldly, NASA once used them to train Apollo astronauts.

Today, ARC-TIC Iceland continues to offer honest, thoughtfully designed watches that bring together quality, creativity, and a touch of Icelandic spirit—at a fair price.